What to Tweet About?

People keep saying, “You should be on Twitter”. Yes, I know. I’m on there all right. But I don’t “tweet” much, because up until now, I haven’t really “gotten” what I should be saying. I mean, who in the world cares when I wash my hair or that I had a great talk with my daughter or whether I’m answering e-mail or talking to a client in any given work moment? And I know people definitely don’t want to read a bunch of workshop or coaching advertisements. So, what to write?

And then, today, the answer began to form around the edges of my mind. It happened when I was writing my weekly update to the Aspyrre Community members. I realized that the update created intimacy, a conversation for those who did not have time to show up for the live event that week. And for the first time, I realized I wanted to have that kind of conversation with more people. It occurred to me that the question “what do I tweet about?” is the exact same question as “what do I write about?” when I think about writing an e-mail or a blog.

Except with my blog and articles, I take time to write, and my readers take time to read.

But the world is changing, accelerating at an outrageous pace. Nobody has time to read or write anymore.

In my recent workshops on time management, participants grappled with the idea that they simply can NOT complete or even begin everything there is to do anymore. They have to choose. In my career transition workshops, job-seekers are learning how to write resumes that will not actually be read unless they make it through the first few rounds of selection. Everything has to be in bullets.

So the pieces of the puzzle begin to converge, as I realize what twitter gives me – a place to blog in bullets.

The whole world has access to the bullets, and yes, they are quite lost in a sea – like “pings” from a submarine. But there’s always someone else on line the same time I am and, the more followers I have, the more interested those “per chance” people are in what I have to say. After reading the bullets, some will honor me with more of their time, and read a paragraph or an article. And some of those people might want to delve in deeper and join the community, attend a workshop, hire me as their coach.

We live in a new world, where people can choose who, where, when, and what to engage with. Twitter is a selection tool that enables people to come together quickly around what they care about, and disengage just as quickly when they need space.

At least I think. But today, I’m going to step in and give it a try.