Business Owners - Should you Niche?
When people ask who your target market is, do you find it hard to be specific?
Of course you can serve many different kinds of customers. Your product or service can probably be applied to a variety of situations very effectively, and once you understand the need, in most cases you can create a perfect solution.
I know that. You know that. But that doesn’t grow your business.
If you are like most small business owners, one of the easiest ways for you to grow your business is to build a referral network. And people only refer when they easily see a “match” between someone with a specific problem and another person who provides that exact solution.
If you are willing to declare a niche for yourself, you are allowing other people to categorize you. That means two things: (1) you have to give up all the potential referrals who don’t fit into your category, and (2) you will begin to get a lot more referrals than you’ve ever had before.
I believe that most small business owners never make it to step two because they can’t get past step one. At least I know that’s why I haven’t gotten to step two. However, recently, I had two experiences that enabled me to clearly envision myself moving to step two:
(1) I realized that I am not my business, so it became “OK” to have “a business” that doesn’t necessarily express all of me.
(2) I met someone who categorized me, and this person sends me more referrals than anyone I’ve ever known. I realized all these referrals are a good fit, and I wonder why I didn’t allow myself to be categorized earlier.
I still resist niching, but not because I don’t think it’s a smart and effective thing to do. It’s because I’m having a hard time choosing one thing and letting go of everything else. But sometimes the most powerful lessons in life come as a paradox, requiring you to give up something you are clinging to, in order to allow in something even more abundant than you ever could imagine.
Are you ready to let go and choose?
Friday, May 11, 2007
Friday, April 06, 2007
Scary Conversations
Often, when I talk to clients about very different things, I notice a theme emerging. This week it had to do with avoiding important conversations. It's one thing to read the book "Crucial Conversations" and get excited about how it can change your life. It's quite another to be confronted with a sticky situation at work, and contemplate having a conversation about it. So much can go wrong! What will other people think? What is at stake? Couldn't the consequences of having the conversation be worse than avoiding it?
Unfortunately, the answer is yes and no. The consequences of being defensive or reactive in an important conversation usually aren't positive. BUT the consequences of avoiding a conversation are usually worse. In an ideal scenario, you would have no fear about talking with other people at work, you could talk about anything directly and honestly, and you would also have a knack for being sensitive, compassionate, and positive, even when the topic is controversial.
This isn't a skill you can master overnight, but the good news is that every time you improve a tiny bit, it makes a big difference in your results. Here are a few tips to get you started:
1. Understand the limits of your power. Sometimes we avoid conversations because we think we need to achieve a certain outcome in order to be successful. You can't control other people, so you need to know in advance how you'll handle the situations where you don't get what you want. Once you've figured that out, you can walk into a conversation with less fear, and you have a better chance of achieiving a positive outcome.
2. Understand that people's opinions of you have almost nothing to do with you. Other people respond to how they feel about themselves when they interact with you. If someone lashes out at you, or says something condescending, or mean - it's usually because they feel bad about themselves. While that doesn't excuse their behavior, knowing it's not really about you makes it easier for you to emotionally separate and handle the conversation better.
3. Know that withholding bad news only exacerbates the situation. If people know something's up, but aren't given clear information, what they imagine is usually ten times worse than the truth. When you are up front with people on a consistent basis, you'll find that they trust you, and are willing to work with you when the going gets tough.
Mastering your conversations is one of the most critical skills related to success. Studies have shown that the one skill the most respected leaders share is the ability to communicate effectively in sticky situations.
What conversations are you avoiding? If you were able to have them, and have them well, what would change for you?
Often, when I talk to clients about very different things, I notice a theme emerging. This week it had to do with avoiding important conversations. It's one thing to read the book "Crucial Conversations" and get excited about how it can change your life. It's quite another to be confronted with a sticky situation at work, and contemplate having a conversation about it. So much can go wrong! What will other people think? What is at stake? Couldn't the consequences of having the conversation be worse than avoiding it?
Unfortunately, the answer is yes and no. The consequences of being defensive or reactive in an important conversation usually aren't positive. BUT the consequences of avoiding a conversation are usually worse. In an ideal scenario, you would have no fear about talking with other people at work, you could talk about anything directly and honestly, and you would also have a knack for being sensitive, compassionate, and positive, even when the topic is controversial.
This isn't a skill you can master overnight, but the good news is that every time you improve a tiny bit, it makes a big difference in your results. Here are a few tips to get you started:
1. Understand the limits of your power. Sometimes we avoid conversations because we think we need to achieve a certain outcome in order to be successful. You can't control other people, so you need to know in advance how you'll handle the situations where you don't get what you want. Once you've figured that out, you can walk into a conversation with less fear, and you have a better chance of achieiving a positive outcome.
2. Understand that people's opinions of you have almost nothing to do with you. Other people respond to how they feel about themselves when they interact with you. If someone lashes out at you, or says something condescending, or mean - it's usually because they feel bad about themselves. While that doesn't excuse their behavior, knowing it's not really about you makes it easier for you to emotionally separate and handle the conversation better.
3. Know that withholding bad news only exacerbates the situation. If people know something's up, but aren't given clear information, what they imagine is usually ten times worse than the truth. When you are up front with people on a consistent basis, you'll find that they trust you, and are willing to work with you when the going gets tough.
Mastering your conversations is one of the most critical skills related to success. Studies have shown that the one skill the most respected leaders share is the ability to communicate effectively in sticky situations.
What conversations are you avoiding? If you were able to have them, and have them well, what would change for you?
Thursday, March 15, 2007
What’s Behind Fear of Success?
Sometimes success is maddeningly elusive. You have the desire and the capability of achieving something, but every time you get close, something gets in the way. At some point you may conclude that there’s something deeper going on. Perhaps you have “Fear of Success”?
Whether we name it “Fear of Success”, “Fear of Failure”, or “Self-Sabotage”, it is fairly common to find yourself is a situation where you are blocking your own progress towards your goals. That’s why setting goals and committing to an action plan is not enough when it comes to building the life you really want.
If you notice yourself avoiding, procrastinating, or having to use a lot of willpower to take the steps required to achieve your goals, you probably have an internal conflict holding you back. If you can get some insight into the internal conflict and resolve it, you will find that it takes a lot less effort to be successful.
I’ve observed two key patterns that produce internal conflict, blocking progress towards important goals:
1. You’ve decided that you want to achieve something, but you haven’t consciously considered all the implications of succeeding, and some of those implications aren’t worth the risk. These implications may be real or imaginary, but the confusing part is that they are not always obvious on the surface. A good example is that you really want a promotion, but this will change many valued relationships with your peers, and also may take you away from your family. You may not have thought through these implications, but at some level you are stalling to protect yourself.
2. You have an unrealistic idea of what success will mean, along with what I call an “emotional hook” to that meaning. It could be that your sense of self-worth is tied to whether you succeed or fail, or that succeeding will finally prove something to somebody. Often graduates feel this emotional pull when hunting for a job after investing a large sum of money into a higher degree. There is pressure to get a job that somehow justifies the expense of the degree, so the job search turns into a search for validation, and the resulting emotions exploit their ability to be effective.
Here’s the good news: fear of success is based on a paradigm, and you can shift your thinking and “unhook” from the emotions that hold you back. If you have something that you have wanted to achieve for a long time, and you wonder if you are sabotaging yourself, here are two key questions to ask yourself, along with a guide on how your thinking would have to shift to move you out of conflict:
1. Is there something about the process of achieving this goal that threatens something you need, such as time, peace, or a certain relationship? If so, you have to figure out a way to insure that you will get your needs met, or you will not move forward. This is easier said than done, but there are tools available to help you with the process.
2. Have you got your ego / sense of self worth tied up in this particular success? If so, you have to get yourself to a place mentally and emotionally where you can be ok with yourself whether or not you succeed. This is also easier said than done, but again, there are several coaching tools available to help you with this process.
What you’ll notice after asking yourself these kinds of questions is that one of two things will happen:
1. Everything will clear up for you, and you’ll be able to move forward easily.
2. You’ll notice yourself getting defensive, angry, frustrated, or confused
If it’s the latter, at least you know that you have some kind of inner conflict or resistance sabotaging your progress. To move forward, you have two choices:
1. You can muster up all the willpower you’ve got and force yourself past all your internal resistance to a successful result, or
2. You can acknowledge the conflict and choose the alternate path of putting your goal on hold, and committing to resolving your inner conflict.
In most cases, ten focused coaching sessions can get you clear on what’s blocking you, what it will take to move past it, and provide you with enough practice to significantly reduce your internal resistance and get you moving forward again.
If you’d like to talk about a goal you are struggling with, and how coaching might help you get past the obsbalces, feel free to call me at (949) 495-1021, or send an e-mail to nahid@aspyrre.com.
Copyright 2007 Nahid Casazza, Aspyrre
Sometimes success is maddeningly elusive. You have the desire and the capability of achieving something, but every time you get close, something gets in the way. At some point you may conclude that there’s something deeper going on. Perhaps you have “Fear of Success”?
Whether we name it “Fear of Success”, “Fear of Failure”, or “Self-Sabotage”, it is fairly common to find yourself is a situation where you are blocking your own progress towards your goals. That’s why setting goals and committing to an action plan is not enough when it comes to building the life you really want.
If you notice yourself avoiding, procrastinating, or having to use a lot of willpower to take the steps required to achieve your goals, you probably have an internal conflict holding you back. If you can get some insight into the internal conflict and resolve it, you will find that it takes a lot less effort to be successful.
I’ve observed two key patterns that produce internal conflict, blocking progress towards important goals:
1. You’ve decided that you want to achieve something, but you haven’t consciously considered all the implications of succeeding, and some of those implications aren’t worth the risk. These implications may be real or imaginary, but the confusing part is that they are not always obvious on the surface. A good example is that you really want a promotion, but this will change many valued relationships with your peers, and also may take you away from your family. You may not have thought through these implications, but at some level you are stalling to protect yourself.
2. You have an unrealistic idea of what success will mean, along with what I call an “emotional hook” to that meaning. It could be that your sense of self-worth is tied to whether you succeed or fail, or that succeeding will finally prove something to somebody. Often graduates feel this emotional pull when hunting for a job after investing a large sum of money into a higher degree. There is pressure to get a job that somehow justifies the expense of the degree, so the job search turns into a search for validation, and the resulting emotions exploit their ability to be effective.
Here’s the good news: fear of success is based on a paradigm, and you can shift your thinking and “unhook” from the emotions that hold you back. If you have something that you have wanted to achieve for a long time, and you wonder if you are sabotaging yourself, here are two key questions to ask yourself, along with a guide on how your thinking would have to shift to move you out of conflict:
1. Is there something about the process of achieving this goal that threatens something you need, such as time, peace, or a certain relationship? If so, you have to figure out a way to insure that you will get your needs met, or you will not move forward. This is easier said than done, but there are tools available to help you with the process.
2. Have you got your ego / sense of self worth tied up in this particular success? If so, you have to get yourself to a place mentally and emotionally where you can be ok with yourself whether or not you succeed. This is also easier said than done, but again, there are several coaching tools available to help you with this process.
What you’ll notice after asking yourself these kinds of questions is that one of two things will happen:
1. Everything will clear up for you, and you’ll be able to move forward easily.
2. You’ll notice yourself getting defensive, angry, frustrated, or confused
If it’s the latter, at least you know that you have some kind of inner conflict or resistance sabotaging your progress. To move forward, you have two choices:
1. You can muster up all the willpower you’ve got and force yourself past all your internal resistance to a successful result, or
2. You can acknowledge the conflict and choose the alternate path of putting your goal on hold, and committing to resolving your inner conflict.
In most cases, ten focused coaching sessions can get you clear on what’s blocking you, what it will take to move past it, and provide you with enough practice to significantly reduce your internal resistance and get you moving forward again.
If you’d like to talk about a goal you are struggling with, and how coaching might help you get past the obsbalces, feel free to call me at (949) 495-1021, or send an e-mail to nahid@aspyrre.com.
Copyright 2007 Nahid Casazza, Aspyrre
Tuesday, February 27, 2007
The Power of Personal Vision
Having a vision of what you want is one of the most powerful ways to make it happen. Once you have a clear picture in your head, several things begin to happen that naturally propel you toward your goal.
1. You Think About it a Lot: You think about it several times a day because you want it and it’s easy to think about. Your clear picture pops into your head as you are driving, waiting in line, or eating lunch. As you think, you get new ideas about how you could make your vision a reality.
2. You Perceive Possibilities: Have you ever noticed that when you think of a certain model of car you begin to see it all over the freeway? This is the process of selective perception – a natural filtering process in your brain that allows in the information that is most relevant to you and keeps out the rest. By thinking about your goal, you have made anything related to it relevant, and now you are noticing information that can help you make your vision come true.
3. You Verbalize it: Since your vision is clear and on your mind, it’s easier for you to communicate it to your friends and associates. Talking about it is a huge step toward making it happen. When you share your dream with others, their brains also get into the filtering process, and they send additional relevant information and interesting opportunities your way.
4. You Get Excited About it: Attaching real, positive emotion to your vision gives it the most power of all. Physicists have shown that your emotions emit magnetic vibrations which actually attract people, objects, and events. As you spend time feeling excited and positive about your vision, you will notice things change in your life, almost magically, that make it possible for you to move forward toward your goal.
5. You Take More Actions: The positive emotions related to your vision channel right into your motivation. Actions that previously seemed to be a waste of time suddenly become worth the effort! It’s more fun to get out there and it becomes a game. This motivation overrides most of your internal resistance, and enables you to overcome fears that may have been holding you back.
6. You Clarify and Deepen your Vision: As a result of all the new information you have and the actions you’ve taken, you now have an even clearer idea about “how” your vision could happen. Maybe before you were just thinking of a big house. Now the house is more defined, and you can picture what the rooms look like. Maybe you even have some ideas about the neighborhood.
7. Go Back to Step One: So now you think about your more detailed vision, and the cycle continues and gains momentum.
It’s important to note that we are talking about naturally inspired action here, not forced or fear-based action. To unleash the power of your personal vision, the only real effort you need to make is getting the picture in your head in the first place, and then being excited enough about it to keep it there. This is like starting the engine, which naturally fuels the rest of the cycle. Something to have fun with!
Copyright 2005 - 2007 Nahid Casazza and Aspyrre
Having a vision of what you want is one of the most powerful ways to make it happen. Once you have a clear picture in your head, several things begin to happen that naturally propel you toward your goal.
1. You Think About it a Lot: You think about it several times a day because you want it and it’s easy to think about. Your clear picture pops into your head as you are driving, waiting in line, or eating lunch. As you think, you get new ideas about how you could make your vision a reality.
2. You Perceive Possibilities: Have you ever noticed that when you think of a certain model of car you begin to see it all over the freeway? This is the process of selective perception – a natural filtering process in your brain that allows in the information that is most relevant to you and keeps out the rest. By thinking about your goal, you have made anything related to it relevant, and now you are noticing information that can help you make your vision come true.
3. You Verbalize it: Since your vision is clear and on your mind, it’s easier for you to communicate it to your friends and associates. Talking about it is a huge step toward making it happen. When you share your dream with others, their brains also get into the filtering process, and they send additional relevant information and interesting opportunities your way.
4. You Get Excited About it: Attaching real, positive emotion to your vision gives it the most power of all. Physicists have shown that your emotions emit magnetic vibrations which actually attract people, objects, and events. As you spend time feeling excited and positive about your vision, you will notice things change in your life, almost magically, that make it possible for you to move forward toward your goal.
5. You Take More Actions: The positive emotions related to your vision channel right into your motivation. Actions that previously seemed to be a waste of time suddenly become worth the effort! It’s more fun to get out there and it becomes a game. This motivation overrides most of your internal resistance, and enables you to overcome fears that may have been holding you back.
6. You Clarify and Deepen your Vision: As a result of all the new information you have and the actions you’ve taken, you now have an even clearer idea about “how” your vision could happen. Maybe before you were just thinking of a big house. Now the house is more defined, and you can picture what the rooms look like. Maybe you even have some ideas about the neighborhood.
7. Go Back to Step One: So now you think about your more detailed vision, and the cycle continues and gains momentum.
It’s important to note that we are talking about naturally inspired action here, not forced or fear-based action. To unleash the power of your personal vision, the only real effort you need to make is getting the picture in your head in the first place, and then being excited enough about it to keep it there. This is like starting the engine, which naturally fuels the rest of the cycle. Something to have fun with!
Copyright 2005 - 2007 Nahid Casazza and Aspyrre
Sunday, February 18, 2007
When ONE relationship drives you nuts! How to get over it.
Every once in awhile, you will run into someone who gets under your skin. Maybe you are too intrigued for comfort, or consistently angry about how they treat you. If you find yourself focusing on a particular person and emotionally reacting to him or her more than you would like, it’s time to look inside yourself, and see what unmet need the person is triggering.
We all have needs, and we are driven to get them met. Unfortunately, we tend to “push down” many of our needs, because they make us feel vulnerable. Sometimes we are embarrassed of having them, and often we don’t feel like we have control over getting them met. But conscious or not, we will continue to work to get our needs met, and when the subconscious parts of our brain take over, the result is usually less-effective behavior, the kind you exhibit when you are panicking or reacting to something.
In many cases, especially with relationship needs, we begin to focus on one person and decide that they are the only person who can meet our needs. Unfortunately, this practice creates scarcity, and almost guarantees that the need will remain unmet. Even if the "focused on" person tries, they can never give enough. This sets into motion a dynamic where the person with the need is often angry and resentful, and the other person feels drained by the relationship and pulls away. This happens a lot in love relationships, but also in friendships, and in the workplace. At work it’s especially common in boss / employee relationships where the employee is focusing on the boss.
It is important to understand that all needs reside within you, and it is your responsibility to get them met – even relationship needs. This is why we have the saying “you must love yourself before you can truly love another”. If you don’t love yourself, then your relationship with someone else is only about getting love from them, which comes across as manipulating them so that you feel loved by them, instead of truly loving them by allowing them to be themselves.
Relationship needs are satisfied in the energy that is created through connection with others. But you aren’t limited to or dependent on how others treat you. You have a relationship with yourself, and you may have a spiritual relationship with a higher being. If there were no other people on the planet, you would instinctively be driven to create special relationships with animals and plants. Potential for relationship is everywhere, and it’s bi-directional. You don’t just get it – you co-create it. That’s why giving so often feels like receiving, and people are often driven to give what they most need from others. It’s a strategy that sometimes works, and works even better if you are aware of your true motive for giving.
To “let go” of the person you are focusing on, you need to do two things:
1. Identify the need you are trying to get met from that particular person.
2. Get that need met outside the relationship, in as many other ways as possible.
Initially, it will seem like there’s no other place to get the need met, or that the other places don’t matter, but this what I call “panic mode”, where your brain stops the creative thinking process and has fallen into the adrenaline driven action process. To create abundance from scarcity, you get your brain working on how to get the need met outside of the relationship you are focusing on, and the way to do that is ask yourself questions. Here are some you can start with:
1. What is the specific feeling I get when this need is met?
2. What are all the situations where I get a similar feeling?
3. How can I co-create something similar (although perhaps not as good) in my other relationships?
4. What can I do in my relationship with myself to get this need met?
Even though some people aren’t as interesting as other people, there are usually enough of the base components available in everyone you meet, so that you can co-create a little bit of what you need in various different people, which is usually the healthiest and most empowering way to get your core relationship needs met.
At a deeper level, you may have to listen hard to the negative voices in your head. Usually, the biggest culprit in unmet relationship needs is that “voice” that hangs out in your head and talks to you all day. If it’s critical and unloving, it tends to suck more out of you than anyone outside of you. Sometimes the best way to get a relationship need met is to be a better friend to yourself.
The basic needs model is simple – but the process is always easier said than done. If you find that the concept I’m writing about makes sense, but you can’t seem to move yourself out of the emotional trap, it might be useful to get some coaching.
I now have an on-line needs assessment available that takes about 20 – 40 minutes to fill out. If you’d like to take a needs assessment, send an e-mail to nahid@aspyrre.com requesting one, and I’d be happy to get you set up.
Copyright © 2007, Nahid Casazza and Aspyrre.
Every once in awhile, you will run into someone who gets under your skin. Maybe you are too intrigued for comfort, or consistently angry about how they treat you. If you find yourself focusing on a particular person and emotionally reacting to him or her more than you would like, it’s time to look inside yourself, and see what unmet need the person is triggering.
We all have needs, and we are driven to get them met. Unfortunately, we tend to “push down” many of our needs, because they make us feel vulnerable. Sometimes we are embarrassed of having them, and often we don’t feel like we have control over getting them met. But conscious or not, we will continue to work to get our needs met, and when the subconscious parts of our brain take over, the result is usually less-effective behavior, the kind you exhibit when you are panicking or reacting to something.
In many cases, especially with relationship needs, we begin to focus on one person and decide that they are the only person who can meet our needs. Unfortunately, this practice creates scarcity, and almost guarantees that the need will remain unmet. Even if the "focused on" person tries, they can never give enough. This sets into motion a dynamic where the person with the need is often angry and resentful, and the other person feels drained by the relationship and pulls away. This happens a lot in love relationships, but also in friendships, and in the workplace. At work it’s especially common in boss / employee relationships where the employee is focusing on the boss.
It is important to understand that all needs reside within you, and it is your responsibility to get them met – even relationship needs. This is why we have the saying “you must love yourself before you can truly love another”. If you don’t love yourself, then your relationship with someone else is only about getting love from them, which comes across as manipulating them so that you feel loved by them, instead of truly loving them by allowing them to be themselves.
Relationship needs are satisfied in the energy that is created through connection with others. But you aren’t limited to or dependent on how others treat you. You have a relationship with yourself, and you may have a spiritual relationship with a higher being. If there were no other people on the planet, you would instinctively be driven to create special relationships with animals and plants. Potential for relationship is everywhere, and it’s bi-directional. You don’t just get it – you co-create it. That’s why giving so often feels like receiving, and people are often driven to give what they most need from others. It’s a strategy that sometimes works, and works even better if you are aware of your true motive for giving.
To “let go” of the person you are focusing on, you need to do two things:
1. Identify the need you are trying to get met from that particular person.
2. Get that need met outside the relationship, in as many other ways as possible.
Initially, it will seem like there’s no other place to get the need met, or that the other places don’t matter, but this what I call “panic mode”, where your brain stops the creative thinking process and has fallen into the adrenaline driven action process. To create abundance from scarcity, you get your brain working on how to get the need met outside of the relationship you are focusing on, and the way to do that is ask yourself questions. Here are some you can start with:
1. What is the specific feeling I get when this need is met?
2. What are all the situations where I get a similar feeling?
3. How can I co-create something similar (although perhaps not as good) in my other relationships?
4. What can I do in my relationship with myself to get this need met?
Even though some people aren’t as interesting as other people, there are usually enough of the base components available in everyone you meet, so that you can co-create a little bit of what you need in various different people, which is usually the healthiest and most empowering way to get your core relationship needs met.
At a deeper level, you may have to listen hard to the negative voices in your head. Usually, the biggest culprit in unmet relationship needs is that “voice” that hangs out in your head and talks to you all day. If it’s critical and unloving, it tends to suck more out of you than anyone outside of you. Sometimes the best way to get a relationship need met is to be a better friend to yourself.
The basic needs model is simple – but the process is always easier said than done. If you find that the concept I’m writing about makes sense, but you can’t seem to move yourself out of the emotional trap, it might be useful to get some coaching.
I now have an on-line needs assessment available that takes about 20 – 40 minutes to fill out. If you’d like to take a needs assessment, send an e-mail to nahid@aspyrre.com requesting one, and I’d be happy to get you set up.
Copyright © 2007, Nahid Casazza and Aspyrre.
Wednesday, January 17, 2007
Everything you need exists in the world – the problem is finding it
Why do more than half of all employees stay in jobs that make them miserable? Do jobs exist that would make them feel happier, more fulfilled, more productive, and more valued? Probably. But job-hunting is such an emotionally painful experience, and even when you work hard at it, you may not get the results you are hoping for.
Why do so many business owners refrain from hiring, even when they desperately need help? Do people exist out there who want a job, have the skills, and would truly enjoy working for them? Absolutely. But the process of advertising, screening resumes, interviewing, and training, only to be frustrated with someone who isn’t working out, is often too time-consuming to be worth the effort.
Something like 90% of new businesses fail because they can’t find enough customers before they run out of cash. Usually many people exist who desperately want the product or service they offer, and would be willing to pay for it. But the time and energy it takes to find them is often way more than the new business owner has to give.
Why are there so many people in the world who feel lonely, isolated, and unloved? It’s certainly not due to a lack of people wanting more and better relationships...
And, at the risk of being extreme, the problem of starvation in this world right now has nothing to do with lack of food, and everything to do with connecting the overabundance of food to the people who really need it.
How do you find what you need?
As it turns out – that’s not even the big question. The BIG question is: what does it take to decide it’s worth trying to find what you need?
What is most scary to me about the “finding what you need” problem, is not the strategic problem of how to find; it’s the mental / emotional problem of believing that if you haven’t found it – it must not exist.
Even scarier – most people move into “it doesn’t exist” assumptions before even attempting a search. I think the logic and emotional progression goes something like this:
1. I need X, and not having it right now is painful
2. The idea of searching for X is overwhelming, and I couldn’t bear the thought of expending the energy and then not getting the results I want
3. So, X must not exist.
I’m not exactly sure how or why people make the leap from # 2 to # 3 – but they do, and I see it all the time. I think maybe we trick ourselves into believing something doesn’t exist simply because if we acknowledged that it did, then we feel obligated to do something about it.
So maybe, the first mental leap is this. Everything I need DOES exist, but sometimes I choose not to go after it. Sometimes it’s easier for me to stay where I am than to put forth the effort to change.
Being honest with yourself is amazingly powerful. Because then you can ask yourself, what makes it so hard for me to change things? And that’s where coaching comes in.
I’m launching a new program called Foundations for Change. This program is about providing you with the strategic and emotional support system you need to change. We resist change – even good changes. And we start and stop so many times it often doesn’t seem worth it to try again. But with the right foundations in place, and a support system to lean on when you get tired, frustrated, or off track, you can gather and maintain the momentum you need to get to the next level and stay there.
What are you assuming doesn’t exist for you in this world?
If you knew for sure that it exists, and that you have the ability to find it, what would that mean for you?
If you had a support system that provided you the knowledge, guidance, insight, encouragement, and accountability to go after what you want and stay on track until you get it, what difference would that make in your life right now?
Ask me about Foundations for Change – it DOES exist, and you can use it to change your life.
Copyright 2007 Nahid Casazza and Aspyrre
Why do more than half of all employees stay in jobs that make them miserable? Do jobs exist that would make them feel happier, more fulfilled, more productive, and more valued? Probably. But job-hunting is such an emotionally painful experience, and even when you work hard at it, you may not get the results you are hoping for.
Why do so many business owners refrain from hiring, even when they desperately need help? Do people exist out there who want a job, have the skills, and would truly enjoy working for them? Absolutely. But the process of advertising, screening resumes, interviewing, and training, only to be frustrated with someone who isn’t working out, is often too time-consuming to be worth the effort.
Something like 90% of new businesses fail because they can’t find enough customers before they run out of cash. Usually many people exist who desperately want the product or service they offer, and would be willing to pay for it. But the time and energy it takes to find them is often way more than the new business owner has to give.
Why are there so many people in the world who feel lonely, isolated, and unloved? It’s certainly not due to a lack of people wanting more and better relationships...
And, at the risk of being extreme, the problem of starvation in this world right now has nothing to do with lack of food, and everything to do with connecting the overabundance of food to the people who really need it.
How do you find what you need?
As it turns out – that’s not even the big question. The BIG question is: what does it take to decide it’s worth trying to find what you need?
What is most scary to me about the “finding what you need” problem, is not the strategic problem of how to find; it’s the mental / emotional problem of believing that if you haven’t found it – it must not exist.
Even scarier – most people move into “it doesn’t exist” assumptions before even attempting a search. I think the logic and emotional progression goes something like this:
1. I need X, and not having it right now is painful
2. The idea of searching for X is overwhelming, and I couldn’t bear the thought of expending the energy and then not getting the results I want
3. So, X must not exist.
I’m not exactly sure how or why people make the leap from # 2 to # 3 – but they do, and I see it all the time. I think maybe we trick ourselves into believing something doesn’t exist simply because if we acknowledged that it did, then we feel obligated to do something about it.
So maybe, the first mental leap is this. Everything I need DOES exist, but sometimes I choose not to go after it. Sometimes it’s easier for me to stay where I am than to put forth the effort to change.
Being honest with yourself is amazingly powerful. Because then you can ask yourself, what makes it so hard for me to change things? And that’s where coaching comes in.
I’m launching a new program called Foundations for Change. This program is about providing you with the strategic and emotional support system you need to change. We resist change – even good changes. And we start and stop so many times it often doesn’t seem worth it to try again. But with the right foundations in place, and a support system to lean on when you get tired, frustrated, or off track, you can gather and maintain the momentum you need to get to the next level and stay there.
What are you assuming doesn’t exist for you in this world?
If you knew for sure that it exists, and that you have the ability to find it, what would that mean for you?
If you had a support system that provided you the knowledge, guidance, insight, encouragement, and accountability to go after what you want and stay on track until you get it, what difference would that make in your life right now?
Ask me about Foundations for Change – it DOES exist, and you can use it to change your life.
Copyright 2007 Nahid Casazza and Aspyrre
Sunday, January 07, 2007
The Step by Step Accomplishment System – Easing into the New Year
If you have a big resolution for the New Year, you may be starting off with a blast of energy, will-power, and commitment. Or, you may find that coming back from the holidays is leaving you a little tired and disoriented. I’ve had the same conversation with many people this week – it goes something like this: “Wow – I’m much more tired, disoriented, and confused than I expected – it’s taking some time to ease into things” What a relief to know that so many people were experiencing the same thing! This reminded me of a philosophy on goal achievement that not only enables you to ease into things, but also gives you a better chance of long term success. It’s a “one step at a time” process where each step builds on each other. The best way to explain it is with an example.
Let’s say your goal is to get organized. One way to approach it would be to put out an inordinate amount of energy in getting your entire place fixed up, and then expecting yourself to keep it that way. Typically, you’ll stay organized for awhile, and then slip back into your old habits. This pattern also happens a lot with dieting. People start with an amazing amount of willpower, and once they have lost the desired amount of weight begin to slowly slip back into old eating habits, gaining it back again.
The “ease into it” process is a method that is especially effective when you are working on changing something in your life that is rooted in a multitude of small habits. What you do is focus on one habit at a time – one that doesn’t require as much energy as changing everything, but will still have a significant impact. For example, you may choose to get into a solid exercise routine before eliminating your favorite foods from your diet. Or, you may organize one room, or one part of a room at a time.
Here’s a quick exercise you can use to help you decide WHICH step to start with:
1. Write a list of all the habits or behaviors you can think of that you will need to change to reach your goal
If you have a big resolution for the New Year, you may be starting off with a blast of energy, will-power, and commitment. Or, you may find that coming back from the holidays is leaving you a little tired and disoriented. I’ve had the same conversation with many people this week – it goes something like this: “Wow – I’m much more tired, disoriented, and confused than I expected – it’s taking some time to ease into things” What a relief to know that so many people were experiencing the same thing! This reminded me of a philosophy on goal achievement that not only enables you to ease into things, but also gives you a better chance of long term success. It’s a “one step at a time” process where each step builds on each other. The best way to explain it is with an example.
Let’s say your goal is to get organized. One way to approach it would be to put out an inordinate amount of energy in getting your entire place fixed up, and then expecting yourself to keep it that way. Typically, you’ll stay organized for awhile, and then slip back into your old habits. This pattern also happens a lot with dieting. People start with an amazing amount of willpower, and once they have lost the desired amount of weight begin to slowly slip back into old eating habits, gaining it back again.
The “ease into it” process is a method that is especially effective when you are working on changing something in your life that is rooted in a multitude of small habits. What you do is focus on one habit at a time – one that doesn’t require as much energy as changing everything, but will still have a significant impact. For example, you may choose to get into a solid exercise routine before eliminating your favorite foods from your diet. Or, you may organize one room, or one part of a room at a time.
Here’s a quick exercise you can use to help you decide WHICH step to start with:
1. Write a list of all the habits or behaviors you can think of that you will need to change to reach your goal
2. Rate each habit or behavior on a scale of 1 to 10 in terms of (1) "impact" - how strongly changing this particular habit will impact your ability to achieve your goal, and (2) "difficulty" - how much effort it will take you to change the habit.
3. Subtract the “difficulty” score from the “impact” score and use the results to rank the habits in the order that will give you the best chance of success.
Here’s an example for weight loss:
All the habits I would need to change to reach my desired weight:
Based on this table, my highest “ranking” is a 3. That means the habits scored as a 3 would be the first habits I would focus on. Then we have a two, three zeros, and a negative three. So this is the order I would focus on for my habits:
1. Exercise Daily
2. Plan meals in advance
3. Drink lots of water
4. Document and track progress
5. Eat fewer calories
6. Eat slowly
7. Eat smaller portions
8. Don’t eat past 8pm at night
9. Eliminate chocolate and other junk food from my diet
As I master each habit, I can move on to the next habit, and when I begin to falter I back track and re-establish the earlier habits. This builds a foundation for success and ingrains habits for the long term.
It doesn’t work for all goals, but it’s a great process for creating a long term behavior change program with a high chance of success. Try it out and tell me what you think!
Copyright © 2007 Aspyrre Nahid Casazza
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